If you run a business, you will have no doubt heard a lot of talk about business plans.
Perhaps you’ve been told, “you need to have
a business plan”. Perhaps you’ve heard it said, “all successful businesses have a business plan.” Or maybe, “if you want to get an investor, you have to have a business plan.”
So there’s a general sense that a business plan, whatever it is, is a good thing to have. But to many people, the term itself is snippet of corporate jargon. It’s not an unreasonable question to ask what exactly one is.
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